I think that this commercial is a perfect example of a brand that is promoting life style. In this commercial they show Sydney Crosby who is a professional hockey player drinking Gatorade and the people who made Gatorade are telling us that we should drink Gatorade too because it will help us become more athletic in our lives they also tell us that it is scientifically proven that Gatorade is good for you. So drink Gatorade because Crosby doesn't stop and nor should you.
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